LIQUID MARKETPLACE
VIDEO SERIES
Branded video series for Liquid MarketPlace to strengthen online presence, increase audience engagement, and drive traffic to the company’s website for products such as collectible cards and NFTs.
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Edited content from social media influencers to align with brand standards and maintain visual consistency.
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Curated and incorporated stock footage to support and enhance narrative moments.
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Created custom illustrations and motion graphics to elevate production value and viewer interest.
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Added subtitles and on-screen text to improve accessibility and optimize viewer retention.
THE CONTEXT
During Toronto Pride 2025, ACT introduced Doxy-PEP as an STI prevention initiative, culturally aligned communication.
THE CHALLENGE
Translate clinical STI prevention into culturally authentic Pride communication without compromising medical trust.
CREATIVE DIRECTION
The visual system intentionallymoved away from institutional health aesthetics, adopting nightlife-inspired typography, high-contrast orange, and expressive character illustration to reduce stigma while maintaining medical clarity.
Logo Usage
THE ROLE
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Concepted and led full visual identity system
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Designed modular logo and typographic system
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Directed multi-channel rollout across print, packaging, and digital
DESIGN STRATEGY
PROJECT HIGHLIGHTS
Social media adaptations
Print poster
Night Visibility
High-contrast orange ensured legibility in low-light Pride environments.
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Cultural Credibility
Expressive illustration and direct tone replaced institutional aesthetics.
Scalable System
Structured to adapt across print, packaging, and digital touchpoints.
Condom & lubricant packaging system
Awareness Sticker
THE RESULTS
Enabled QR-based access to ACT prevention resources during live events.
Established a cohesive harm reduction identity across Pride distribution points
Created a modular system adaptable for future ACT initiatives