RALLY DO
MEDIA
(MEDIA RALLY)

Visual identity for the eighth annual Media Rally, a unique competition for advertisers in Brasília, Brazil. With the theme "everyone has a tacky side," the event encouraged participants to express their creativity by dressing up as tacky characters of their choice.

 

Participants embarked on an exciting adventure, receiving clues that led them to hidden prize locations throughout the city. The team that successfully solved all the clues in the shortest time emerged as the winners of the competition.